Cables, cords, wires, whatever you call them, are a headache. I helped bring that headache to life by personifying the problems everyone experiences with what should be the simple task of presenting from your laptop. These ads brought humor to the often humorless world of B2B and generated enough buzz to win an AdAge B2B Best Award for Best Integrated Campaign. They also racked up over 1.4 million views on YouTube, and broke every Intel benchmark for social engagement—including completions, shares, and click-throughs.