Vivint x Utah Jazz
Dear Utah, this letter is not the end. It's just the beginning.
Why do athletes always wait to share how much they care about the city they play for until they’re on their way out? We set out to change that, and partnered with Utah Jazz All-Stars Donovan Mitchell and Rudy Gobert to launch “Letters to Utah”.
ROLE
Creative Direction
Art Direction
AWARDS
AAFUtah ADDY Gold Winner
The videos struck a deep chord and instantly went viral, racking up over a million combined organic views, and Jazz fans everywhere never felt more proud to call Utah home.
Two years later, we revived the campaign to create one final letter for a special cause, but this time from beloved Jazz Guard Joe Ingles.
