Retiring NBA legend Dwanye Wade was throwing a party during All-Star weekend, so we partnered with Stance to turn it into a proper sendoff with a little help from James Harden, the rest of the who’s who of the NBA, and the Vivint Indoor Camera. We built and branded a soundproof booth and directed athletes in as they made their entrance. By crafting our experience around something we knew they would want to participate in, it made our job of asking each athlete to record their favorite memories of Dwyane Wade simple.