Mitsubishi Electric needed a lead generating website that placed their game-changing building solutions top-of-mind for commercial developers. So we built them the internet's tallest building—a stand-out, informative, bottom-up scrolling website that promoted their products in a way that had never been done. With 33MM impressions, 45,678 site visits, 0.23% CTR (4.6 times the industry average of .05%), and a 59% bounce rate (significantly less than the industry average of 80-90%), the site became the most successful site ME ever built. We even created the tallest building out of Legos for Mitsubishi Electric traveling expos.