When you get Snoop as a brand ambassador, you have to shoot for the stars. We wrote a rap about Vivint smart security and despite being told Snoop "doesn't rap for commercials", we somehow got him to read the lyrics one time through in the VO booth. We turned that single take into this trippy spot that aired on national TV during the NBA playoffs.
We then followed up with two :15 spots continuing Snoop's humorous narration over real Vivint customer security footage of lurkers being scarred off by the camera's smart deter technology.